MakeupHaulic leverages social networking to aggregate beauty-related vlogs (video blogs) into a searchable interface. It is a community-powered social commerce website. However, what MakeupHaulic really does is make finding, buying, and using makeup fun! Women can easily find videos with beauty tips and trends from other women. Through MakeupHaulic’s custom-coded analytics, they create content around the website data with real-time analysis and deliver actionable insights to brands and industry professionals.